Aloha from beautiful Honolulu, Hawaii! My name is Carolyn Edward, and I am the Founder/Owner and Managing Director of Pacific Retail Insights.

I stumbled out of college (hello, fellow English majors) into the Executive Training Program at Macy’s, ready to conquer the retail world as a Buyer. My time at Macy’s was followed by a brief stint in specialty retail, but I craved more action and entrepreneurship, so I joined Bloomingdale’s in 2002. At Bloomingdale’s I worked as a VP/General Manager and then a Trade Area Vice President in the following metro areas – Minneapolis, DC, Chicago, Hawaii, Orange County/San Diego and Northern California.

Pacific Retail Insights was founded to provide consulting services in those aspects of the business where I excelled. I can add value in the following areas:

• Retail Analysts looking to better understand brand positioning in the luxury, better, and contemporary space

• Project Management Support for New Store Openings

• Direction on hiring and training in a retail, food service, and related hospitality environments. I have specific expertise in the Hawaii market.

Contact me to discuss your needs. I can often refer to others in my network if I don’t have the expertise or time to take on your project. I look forward to hearing from you!